Josefien is a bar in Utrecht specifically to be reserved for groups. A unique concept that already was present in Josefien's older brother: Café Joost. For the younger sister, the owners were looking for a new, fresh logo that still reflected the authenticity of Café Joost's design. The logo is now used on the wall, as a window sticker, is lasered into the wine barrel tables and can be found on their beer glasses.