Smurfit Kappa is Europe's leading corrugated packaging company and one of the leading paper-based packaging companies in the world. Smurfit Kappa is Europe's leading corrugated board packaging company and one of the leading paper packaging companies in the world. In collaboration with Omnitise Online, we started a social selling campaign with Smurfit Kappa. A 6-month process with 6 different OpCos (Operating Companies) of Smurfit Kappa within the Netherlands and Belgium.

 

Based on several creative sessions, a strategic content plan was made for each OpCo. Omnitise took charge of the overall course of the project and took care of digital marketing. Ornée Creatives took on the content creation and ensured that each OpCo's received the desired content to share on their social channels. This content came in the form of visuals, videos, animations, infographics or a variation thereof.

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After more than 200 posts, a fantastic, close cooperation between all parties and exceeding the various sales targets, the project has been a great success